Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Saturday, 31 August 2013

How Smart Risk Taking Can Impact Your Life & Happiness

Are You A Risk taker? Interesting piece by Rochelle Royal





According to the Oxford Dictionary the word ‘risk’ means, “A situation involving exposure to danger”. Realistically, this could range from something as simple as falling over when walking, to losing control of your bike, or even crashing your car; the list of possible dangers are endless.


Exploration in to the world of risk has shown that you can measure what kind of risk taker you are, much like an IQ score. A study with a large group of people will show that, on average, people are neither as low as a number one (averse to taking any risk as small as stepping out the front door) or are extreme dare devils (such as the famous Evel Knievel).
William Gurstelle, the Ballistics and Pyrotechnics Editor for Popular Mechanics Magazine has carried out years of research on risk aversion. It is his belief that a person’s inclination to risk-taking has a profound impact on their happiness and life satisfaction. This ties in closely to the endless asked question of whether we make our own luck in life.
Are people lucky or do they take the right risks at the right time? Science would tell us that lucky people take advantage of chance opportunities more than others; they are more likely to take risks. The more risks you take in life the more chance you have of doing something great.
Gurstelle’s research looked at the two extremes of risk-taking and found that the average person lies right in the middle. However, just to the right of the middle towards the Evel Knievel side of risk-taking lies what he calls the “Golden Third”. William Gurstelle argues: “People who fall into the Golden Third, who are more willing to take risks and capitalize on opportunities, experience the highest index of life satisfaction and fulfillment”.

the golden third risk taking

How Risk Taking Can Impact Your Life & Happiness

THE GOLDEN THIRD

Once you enter the golden third, there is a fine balance in staying there. Advanced Riskology founder, Tyler Tervooren is committed to helping people utilise smart risk opportunities and live better lives through uncertainty. Tyler has granted us his time for an interview to share his insight and advice. The information provided should be able to guide you through the process of making good risks in everyday life.
Tervooren argues that: “Most people take risks because they don’t understand them”.
We fear that which we don’t understand.
When you take a risk, like applying for a new job, that doesn't lead to the desired outcome and you don’t understand why you didn't get it, especially if you have all of the relevant qualifications, you may be tempted to give up and stop trying again.
“Unless you understand how to take smart risks, this will be most people’s experience with it”. However, spend the time to research and understand what you are about to get yourself into, and then find a way to “dip your toe in”. Validate your big risk by taking smaller, less life altering ones first.
“Smart risk-taking can become a habit, just like anything else can. By repeating the steps necessary to take a smart risk – research, plan, test, evaluate etc. You can integrate that workflow into your habits so that it will always inform the risks you take”.
The fear factor to taking risk is likely to stay, as Tyler states: “as humans, we will stagnate unless we consciously push ourselves”.
Continuous discipline of the mind is essential to knowing how to take smart risks. As it is a fundamental part of the human experience, the more you practice and do it, the more it becomes natural: “Children learn to crawl before they walk. They walk before they run, and they run before they drive cars, fly aero planes, so on and so forth. At each step, there’s a fear barrier that has to be overcome”. With many sequences of successes before “you learn something and adjust for the next one which, of course, makes it that much scary to do”.
Advanced Riskology provides guidance on embracing the unknown without promoting any particular action. Tyler suggest that to live a fulfilled life we need to concentrate and improve on the risks that we are already skilled in and address the ones we struggle with, the ones that are holding us back from having the life we want.
He highlights:
We tend not to notice that we’re good at something until we see others around us struggling with it”.
Even small moves in this area of your life will be uncomfortable, but if anything else Tyler assures that it simply means that “you’re headed in the right direction”.
Always remember there it is a fine art to stating balanced and living in the ‘Golden Third’ and straying into the reckless stage of many thrill seekers. A prime example of this in today’s world would be the guys from Jackass or Dirty Sanchez.
Jane Downshire, a qualified councilor for Teenage Translated, specialises in teenage development and emotional literacy. On a daily basis, she struggles with the challenge of educating the high risk-taking tendencies of teenagers.
Janey offers to share some advice on how to manage risk-taking effectively:
“People must reflect on their actions and assess the outcomes consciously. Without feedback on your actions you can become narcissistic and uncivilised. When the consequences of your actions bare no meaning to you, you can become destructive to the people around you”.
Furthermore, Lynsey Dixon, Head of Marketing at Tombola (an online bingo betting site), speaking on the subject of associated problems with The Golden Third and the ways in which individuals can seek help, said: “In the gaming industry it is important to remember that it is about enjoying the thrill of the game and not about gambling to make money. At tombola, we place huge emphasis on the overall experience. We take our responsibilities seriously and work with a number of organisations to offer support, help and guidance to those who need it and encourage sensible behavior. It is crucial that individuals stay in control when taking risks, regardless of the situation”.

Conclusion

Know that risk-taking is an important part of development and it is essential to maintain a level of curiosity, motivation and desire to move forward. However, always maintain a conscious awareness of your actions through active reflection and you will learn to enjoy the process of smart-thinking.
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Tuesday, 27 August 2013

How to Run a Successful Affiliate Marketing Business

This article was originally posted on the Amazing Submit site, its very interesting some of which I was aware, but I did pick up ideas and strategies I didn't know - read on I hope you find it interesting


What You Can Do To Run A Successful Affiliate Marketing Business

Internet or web marketing is all about the marketing and sale of goods and services via the Internet. Although the subject can seem threatening to those without any previous experience, the basic techniques required to do good online marketing aren't that hard to master. The suggestions presented here can help.

Focus on building a quality site before you worry about marketing it and obtaining a ranking. This must be your first step in starting an online business. The better your site looks and operates, the less work you will have to do going forward.



Create a list of FAQs about your product. For each question or issue, offer a thoughtful answer, and mention products that you sell as a solution when appropriate. Come up with questions that answer a customer’s thoughts without being too obvious that you are using your products to do it.

Use popular websites to advertise your wares. This practice could lead to major exposure of your site. Look for a site that gets lots of traffic, and this can help you get your name out there.

Have sections or a large hub for your products so that visitors can easily find them. It’s great to give customers a lot of options, but you should still strive to give your page an organized appearance.

You must be willing to answer questions. People visit your site seeking knowledge, and if you can’t provide it to them, they will go elsewhere. Clear, concise information delivered in a friendly but professional way will show that you take your customers and your products seriously.

A regular blog keeps people thinking about your products. A continuing blog also stands as testament to the enduring value of your products. Blogging adds more content to your website, which can give you a larger presence on the internet. This frequently translates into more traffic to your site.

Try to make your website memorable. If your website is distinctive, it is likely to draw plenty of traffic away from more indistinguishable sites. Try spotlighting one of your special services.

Create a signature to put at the bottom of each e-mail you send, whether it’s for a personal or business message. Your e-mails are like your business cards on the internet. You should make sure they are spread as far as possible. Offering the person you are emailing a chance to see what your business is can help to increase site traffic and revenue.

Now that you've come to the end of this article, you are ready to get started. You need to remember to take things slowly and steadily. There aren't very many tactics out there that will generate traffic instantly. As long as you’re using accurate information, you should have no trouble creating a sound approach.


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Thursday, 15 August 2013

How a Squinting Dog Inspired a $3 Million Company

Doggles for Doggies! Yes our faithful friends suffer from sensitive eyes too and Midknight their Pet Collie was their inspiration and light bulb moment that has gone on to make their company over $3 Million in revenue - A great story and well done to Roni & Ken Di Lullo   


Roni and Ken Di Lullo knew something was off when their dog Midknight kept missing the Frisbee during a game of fetch. In 1997, during a visit to the dog park near their San Jose, Calif., home, the couple noticed that Midknight was squinting. "He seemed to be sensitive to sunlight," Roni recalls.


On a lark, Roni retrofitted sports goggles to fit the border collie. In addition to improving his Frisbee performance, Midknight became the talk of the dog park. People were so amused by the goggles that Roni created a website to showcase photos of the pooch modeling his eyewear. "People love to see a dog wearing glasses," she says.
To her surprise, requests started coming in from other dog owners. "I had a full-time job [as a software developer] and never planned to do this as a business," Roni says. For each new order, she purchased a pair of sports goggles and revamped them to fit the four-legged customer of the moment. As sales grew, she realized her DIY method for creating what she had come to call "Doggles" was unsustainable.
The Di Lullos consulted eyewear manufacturers about developing prototypes, but the sizing didn't work for dogs.
Then a company in Taiwan agreed to make a custom product with a wide nose bridge and deep lens cup. In 2002 the couple placed an initial order for 30,000 pairs. In the midst of product development, Doggles were featured on DailyCandy and CNN. Soon after, PetSmart agreed to stock them in its stores. "That gave us the push to really make a go of it," Roni says.

Doggles makes two models: Originalz and ILS with interchangeable lenses. Both are designed to fit a range of pooches, from Chihuahuas to Great Danes. The designs have shatterproof, anti-fog lenses that block 100 percent of UV rays, and adjustable head and chin straps that keep the goggles secure on the dog's head.
In addition to PetSmart, Doggles sell for $16 to $20 per pair at Petco, Amazon and Target, as well as at 3,500 pet boutiques. The company also produces pet toys, clothing and other gear.
The cute factor aside, Doggles aren't just a novelty item: A consultation with a veterinary ophthalmologist helped the Di Lullos see that dogs could benefit from protective goggles following eye procedures; Doggles even makes prescription lenses for those who have undergone cataract surgery and lens removal. Doggles are also part of the uniform of many service animals, including those used by the U.S. military, which has purchased more than 1,000 pairs in the last decade. "Their handlers aren't dressing them up to look cute," Roni points out.
Expanding its vision helped Doggles reach revenue of $3 million in 2012. The growth has posed a challenge for the Di Lullos, who want to maintain a small-business culture while embracing new opportunities.
But that concern is a walk in the park compared to the challenge they face every spring and fall, when Doggles introduces its new products and colors. In an effort to entice fashion-forward dog owners into buying, Roni lines up canine catalog models for a photo shoot. And getting the dogs to sit still is, as we know, harder than herding cats.


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http://www.doggles.com/dog/eyewear

Sunday, 28 July 2013

Why Taking A Risk Is The Only Way To True Success


Some words of wisdom By Chad Howse  


What used to be safe, is no longer. What’s “safe” in today’s volatile economy and society, is risk.
Not long ago it was safe to go to college, get a degree, then get a job in the field of your study. That's no longer true.
Today, someone is working the job you want to have. They have experience, you don’t – and no one’s hiring. You have to make your own way. College is no longer your best investment unless you’re going into a field that needs a degree (doctor, dentist etc…); even then, success is far from guaranteed, and paying that investment back is even harder.
And so, you’re left to your own devices. You’re kicked to the curb, forced to see what you can offer the world – and if they’ll accept it. Or, you can go another route: you can find something that excites you, and give it to the world.

The Global Economy

The world is your oyster. The internet has opened borders, broadened your niche, market, and potential client base. You can now reach anyone with a computer – like I do with my business. You don’t even have to learn their language, there are apps that can translate the text for them.
All you need to do is give people something unique, in a unique way, and with passion.
The good news: you can reach far more people than you used to be able to.
The “bad” news: average doesn't cut it any longer.
Doing an average job used to mean security. Today, an average – or even a good job – may mean you’re replaced by someone who does what you do, only they do it exceptionally.
With the expanding of the client base, the broadening of what can be done, and the incredible lack of employment, should you seek a career, or risk it all and create your own path?

What does a “career” offer?

The likely risk of being laid off (seniority is king in the work force).
Low pay – as an entrepreneur you can essentially, determine you own pay by you actions. A workers pay is determined not always based on merit (unless you work in commission, even then you’re getting a small piece of the pie), but on seniority.
It takes the control of your life out of your hands.

What does “risk” offer?

More control over the funds that come in, as well as what’s taken from you in the form of taxes (although the government needs to improve this).
Control over what you do with your life. So many spend their lives doing things they don’t like to do – essentially living a life they don’t want to live; what’s the point?
Risk offers a purpose.
Death is a magnificent thing: It gives your life, and this very moment, a very special and unique meaning. With each day you’re closer to the end. Each moment is one that will never be had again. Death should give you reason to risk, to try, to persist. To live a life spent doing what you hate doing, is a life lived in hell.
To risk nothing is to gain nothing.
In business, the greater the risk, the greater the room for gains. In the stock market that risk isn't always founded on sound principles, but a lot of time when you’re talking about growing a company, or even finding success in life, great risk leads to growth.
Any great accomplishment has been done so in the face of “safe logic”. They've gone with their gut rather than the path walked by those before them. They've forged a new path.
Have the courage to step out from the crowd. Break through the limitations that bind your mind to the life you’re living right now. You deserve something greater.

Take More Risks In LifeWe Live in Scary Times

They say that the unemployment rate in America is at 8%, but that’s not counting all of the people who have simply given up. Some economists believe that unemployment is actually closer to 15%, and could reach up to 25% in the next decade.
The future isn't uncertain, it’s very certain that the jobs you hold now may not be there in a decade. What will you do then?
The safest thing a person can do is take matters into their own hands.
This may mean joining on with a start up, something that entails a lot more risk, but you typically need less education, you’re working for a company who’s making a difference, whose leaders are leading with passion and have a lot of skin in the game, and you’re innovating.
This may also mean starting your own company. The internet has given you endless possibilities to create what you want to create, to reach who you want to reach, and to help who you want to help.
The world needs new companies, leaders, and entrepreneurs if it’s going to survive this economic collapse. It needs leaders that hire, not drones that follow. The old dinosaurs are beginning to fade away, will you take their place?
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Thursday, 18 July 2013

Rudeness on the rise in social media







Have you ever experienced Rudeness or nasty behavior Via your Social Media?



Ever check out your news feed on Facebook and seeing friends behaving badly?

Not surprisingly, what happens offline is happening online — even at an accelerated rate.

And online rudeness is spurring fights in real life.
Rudeness and throwing insults are cutting online friendships short with a survey released April 2013 that reveals people are getting ruder on social media.
social media rudenessThe study says two in five social media users have ended contact after a virtual altercation.

As social media usage surges, the survey found incivility also has increased with 78 percent of 2,698 people reporting an increase in rudeness online with people having no qualms about being less polite virtually than in person
.
One in five people have reduced their face-to-face contact with someone they know in real life after an online run-in.

Joseph Grenny, co-chairman of corporate training firm VitalSmarts that conducted the survey, said online rudeness now often spill into real life with 19 percent of people blocking, unsubscribing or “unfriending” someone over a virtual argument.

“The world has changed and a significant proportion of relationships happen online but manners haven’t caught up with technology,” Grenny told Reuters on the release of the online survey conducted over three weeks in February 2013.
“What really is surprising is that so many people disapprove of this behavior but people are still doing it. Why would you name call online but never to that person’s face?”

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The Pew Research Center show that 67 percent of online adults in the United States now use social networking sites with Facebook the most popular while the latest figures show over half of the British population has Facebook accounts.

The survey follows a spate of highly publicized run-ins between people who came to virtual blows online.
British football player Joey Barton, who plays for Olympique de Marseille, was summoned by the French soccer federation’s ethics committee after calling Paris St Germain’s defender Thiago Silva an “overweight ladyboy” on Twitter.

Boxer Curtis Woodhouse was widely praised after he tracked down a tweeter who branded him a “complete disgrace” and “joke” after a loss, going to his tormenter’s house for an apology.

Grenny said survey respondents had their own stories such as a family not talking for two years after an online row when one man posted an embarrassing photo of his sister and refused to remove it, instead blasting it to all his contacts.

Workplace tensions are also often tracked back to conversations in chat forums when workers talked negatively about another colleague.
“People seem aware that these kinds of crucial conversations should not take place on social media yet there seems to be a compulsion to resolve emotions right now and via the convenience of these channels,” said Grenny.

Grenny suggested peer-to-peer pressure was needed to enforce appropriate behavior online with people told if out of line.

He said three rules that could improve conversations online were to avoid monologues, replace lazy, judgmental words, and cut personal attacks particularly when emotions were high.
“When reading a response to your post and you feel the conversation is getting too emotional for an online exchange, you’re right! Stop. Take it offline. Or better yet, face-to-face,” he said.

social media rudeness infographic

Then how to combat the ill effects of online rudeness?
I advise individuals and professionals think twice about sharing a tweet or a post. If you have one, adhere to your company’s or organization’s social media guidelines.

But the highest standard I have to determine what to share on social media is my grandmother.
I ask myself this important question: What would my grandmother think?


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http://www.tednguyenusa.com/rudeness-on-social-media/





Monday, 8 July 2013

13 Ways To Unlock The Hidden Power Of Your Network To Increase Your Net Worth

Some Great Advice From Porter Gale 

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Ever wondered how you can use transformational marketing in this new digital age to increase your net worth? Well Porter Gale the Former VP of Marketing for Virgin America shows you how.
The following is an excerpt from  Your Network is your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success and Happiness in the Digetal Age. By Porter Gale, former VP of Marketing for Virgin America.

The 13 Steps to Transformational Networking


1 – Assess the barriers that are holding you back

Your first step in transforming your network is to assess and define the barriers that are holding you back. Do you need to break a habit or routine? What is keeping you from connecting or reaching your goals?
Develop a list of your potential barriers. If you have a long list, don’t worry. Just focus on one at a time.  Addressing them will help you experience positive change and make connecting with others an easier and more enjoyable process. Take action, start a conversation when you’re feeling uncomfortable, or ask someone to join an activity: the results may happily surprise you.

2 – Define your core passions and purpose with the Funnel Test

With the Funnel Test you can review your passions and define a purpose to anchor your networking and ultimately help you increase your happiness and prosperity. Start by identifying three of your passions that clearly defines your core interests. The area where your three passions overlap is your sweet spot.
Next, write down how you are cultivating your passions and make a commitment to improve in these areas. Now come up with a with a selected word for your tone. Like a funnel, where the contents flow from top to bottom, envision all of your actions being influenced by your tone. Last, streamline your passions and create a purpose statement of less than twenty words that describes your purpose and use it to guide you down your chosen path.

3 – Create a mind-set of positive productivity

Positive productivity involves developing a mind-set of conscious effort to make the most of your time, connections, and relationships to increase your happiness, success, and true wealth. Try toexpand your circle of friends and professional allies; focus on networking opportunities, and positive productivity will help turn obstacles into growth situations.
Remember: In our global, networked economy, you can’t allow your social capital to lie dormant. Each day, to get more energy, be productive and active, and you’ll be unconsciously taking steps to build your future happiness. You’ll be surprised at how much you can accomplish if you take one step a day toward a personal or networking goal that you are trying to achieve.

4 – Develop a Give Give Get attitude

A key to value-based networking is helping others when you don’t expect anything in return. It’s not as easy as it sounds.
If you put giving back and helping others at the center of your networking and relationship building, you are likely to have more impactful and stronger relationships. By seeing networking as an opportunity to help people, you’ll discover that your actions change you for the better and help to transition out of negative states of emotion. Remember that the idea is “Give Give Get”; that is, put greater energy into giving than receiving. What you will find is that the giving will come back to you tenfold.

5 – Commit to shaking it up

Shaking up your routine and exploring new opportunities can change your life. Sometimes change is by choice and sometimes it is due to external circumstances. Regardless of where it comes from, it always has the potential to bring positive growth and learning.
Sometimes change is self-motivated, and sometimes it is a result of outside influences. It’s not always easy to predict, but when you anchor your core values and practice positive productivity, you will more successfully navigate the highs and lows of your journey. Look at ways you can proactively shake it up by changing your routine, trying events designed to meet new people, embracing unemployment (if it happens), and getting outside of your comfort zone.

6 – Accelerate your connections with technology

Technology has increased virtual intimacy and reduced the degree of separation between connections. New and old networking relationships may be just a tweet, a post, or an email away. Toss out the old ideas: networking is no longer about climbing a ladder to success with a Rolodex stuffed in a leather briefcase. A different networking strategy is paying dividends in our global, mobile economy: one that includes understanding your values, having a positive attitude, and connecting with collaborators for mutual inspiration, innovation, and support.
Embrace rather than shun the new online tools and social sites. If used properly, you can make new connections, improve your happiness, and impact your future prosperity.

7 – Cultivate relationships that support your purpose

As your network builds, the way you interact and treat your professional and personal colleagues, especially in your core circle, will have a dramatic impact on your ability to achieve your purpose and find happiness and success.
Your core circle affects how you spend your time and where you socialize, your networking success, and ultimately your happiness. Outside your core circle is your secondary circles, which have a highly important impact on your networking. Your goals are to build authentic, honest, emotionally based connections and to identify if you need any additional support or resources to help you realize your passions and purpose.
Porter Gale Use Your Network To Grow Your Net Worth

8 – Visit power pockets to accelerate networking

Look at environments, clubs, and events to see how they can accelerate or diminish your efforts and ability to live your passions and purpose. If you think of your network as a web of interconnected relationships, it is important to look at where you could get stuck and where you can accelerate your efforts.
Review the importance of your work space and the benefits of what I call “power pockets”: places and events that accelerate networking and support your passions or purpose. Think about your community or places that you visit for travel, identify two to three power pockets, and make an effort to visit or work out of a location that’s not your office. Remember that under the surface, there is learning to be had from every connection.

9 – Hone your connecting skills and learn from hub players

Create value and opportunity by embracing highly networked individuals who thrive at bringing people together. Hub players are the people at the center of the social or business sphere, and they excel at connecting themselves and others. If you are not a hub player or the idea of making small talk at a party makes your skin crawl, don’t worry; those skills can be learned and practiced over time.
When you reach out to a hub player, you’ll find the same dynamic that occurs when you meet a new friend, but with exponential levels of energy and feedback. If the two of you share professional interests and embark on a collaboration, get ready to discover new areas of learning and change.

10 – Create content, products, or services to share your purpose

Having a mindset of being a producer will help you focus when generating content or developing products or services to increase your visibility, build your network, or increase your reach. The goal of being a producer is to add value to the collective good based on your passions and purpose.
As a producer, you should actively seek to create content, products, or services that support your passions. When you do so, those activities will often result in creative enjoyment, sharable assets, and possibly financial gain. The more you enjoy your producing process, the easier it will be for you to share your output and excitement with others.

11 – Develop partnerships to extend your reach

Reaching critical mass can be accelerated by connecting with core influencers, exploring partnerships, and unleashing the power of groups. Use your passions and purpose as a filter to focus your connecting efforts and achieve your goals.
Building your audience and the reach of your personal brand or message online takes effort, but the returns can be multifold. Classic brand-building techniques such as creating partnerships, identifying key influencers, combining press and social media, among others, can be used to target your message and build a following.

12 – Learn to make successful asks.

Get your foot in the door, secure a meeting, or simply get advice; the Ask is a skill people hone over time. With the support of your network, learn to ask for help, move your projects forward and live your purpose.
Succeeding at the ask requires a blend of courage, passion for your work, preparation, innovation, and resilience. Also, remember that often magic doesn’t happen overnight. “Don’t leave before the miracle” is a phrase to remember as you focus on turning your passions and purpose into reality.

13 – Decide what brings you happiness and success: head, heart, or wallet?

Decide what brings you happiness and success: head, heart, or wallet? If your network is your net worth, what role do the people in your core and secondary circles play in your happiness and success? Do the contents in your wallet make you happy? Is happiness and success driven by what you know? Or who you know? Or both?
Remember to look inside first, outside second. Surround yourself with a values-based team, and creatively focus on living your passions and achieving your purpose. If you’re facing pivot points, get productive and don’t let your social capital lay dormant. Help others, be of service, and, remember, Your Network Is Your Net Worth.

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