Showing posts with label Working mums. Show all posts
Showing posts with label Working mums. Show all posts

Monday, 1 July 2013

Build Your Small Business Brand by Avoiding These 5 Common Pitfalls


Some Great Advice from Meaghan McClellen


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Every business starts out with the hope of a bright future, but some companies just can’t build a solid reputation or overcome obstacles as they climb the ladder.
Building your company’s image, or branding, is as essential as the products or services you actually provide, and you’ll want to steer clear of these common mistakes.

 Build-Small-Business-Brand

Common Pitfalls of Branding


Offending Consumers

Crass humor, stereotyping and patronizing customers is rarely an effective branding method, but accidental offense is also avoidable. A diverse company and marketing team is one way to make sure you won’t step on any toes. In fact, if you can locate the consumers that the competition offends, you might find yourself a profitable niche.

Being Too Rigid

CEO of GoDaddy, the Web hosting and domain company, Bob Parsons, is a creative leader. Not only is he the one who came up with the idea of GoDaddy girls, but businessman Bob Parsons explained his advertising strategy in an interview with Inc Magazine, in which he said there was no real advertising budget. Bob Parsons simply open to opportunities, even ones that pop up at the last minute. Allowing yourself to roll with the punches is necessary. Others will want to work with you when you develop a reputation as flexible.

Poor Name Choice

Choosing the right name for your company comes before Web sites, marketing campaigns and printed materials. For many, their own name also represents the business. You may play on words or use industry ideals. Whatever your name, it must represent your company. Changing names at a later date is confusing and costly. Because you’ll use your company name in so many places, consider the following:
    Creating-Company-Name
  • Is it too long or short?
  • Is it difficult to spell?
  • Is it overly common like “John Smith”?
  • Can you use it as a domain name? Who Represents might be a good business name but “whorepresents.com” is slightly less than ideal.
Test out your company name with friends, family and associates before you print it on your business cards.

Broken Promises

While your company might not be running to become President of the United States, you can learn something from the oversized branding that presidential hopefuls, and even winners, participate in. Political campaigns like Obama’s in 2008 involved a lot of big ideas, promises and hope. It was certainly the idea of “Yes we can” that helped to get Obama into the Oval Office, but then reality hit. Obama wasn't able to make every promise into a reality. Partisan arguing has led to a less effective socialized medicine law, for example, that still has some conservatives upset. Even when you do make good on your word, people will have something negative to say, so it’s best to only make promises that you can fulfill from the start.

Startup MistakesLack of Passion

What is causing your customers’ unhappiness? What issue can you solve for them? Once you answer those questions, advertising and branding falls right in place. The things that worry consumers and pull at their heart strings often encourage them to open their wallets, but if you lack emotion, you’ll miss this opportunity instead of empowering consumers. Furthermore, everyone wants to feel as though they’re talking to a real, live human being and not a computer. This is where showing emotion helps you stand out from the crowd.
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Thursday, 30 May 2013

The Top 10 Entrepreneur Teenagers Who Made Millions


Young Dudes who have the ideas and wherewithal to Go For It  


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It seems a lot more people are joining the growing list of teenage millionaires nowadays. In fact, these young millionaires made their first million dollars before reaching the age of 20. This goes to show that age really is just a number and that anything is possible.
Below is a list of those who made their first million during their teenage years, how they made it and a figure of their current net worth.

10 Teenage Entrepreneur Millionaires


Adam Hildreth

Teenage Millionaire - Adam HildrethIn 1999, at only fourteen years old, Adam Hildreth together with his six friends launched the famous English social networking site Dubit. Dubit became one of the most popular websites in 2004. By 2005, Dubit had a net worth of more than 3.7 million dollars. Adam later founded Crisp thinking, which developed software that protected people from online predators, online harassment and spamming. He is ranked 23 in the top 100 richest young people in the UK according to the 2011 Sunday times rich list.
Adam Hildreth is estimated to have a net worth of 38 million dollars.

Teenage Millionaire - Sean Belnick Sean Belnick

When he was only 14 years old, Sean Belnick created bizchair.com, an internet retailer for all types of furniture. Sean Belnick began with an initial investment of 500 dollars and ran his business operaions from his bedroom. In 2004, he moved into his first warehouse and by 2009, he had more than 702,000 square feet of warehouse space from the initial 40,00 square feet. In 2010, bizchair had sales of more than 58 million dollars.
Sean Belnick’s net worth is reported to be 42 million dollars


Fraser Doherty

Teenage Millionaire - Fraser DohertyFraser Doherty is the CEO of Super Jam. This Scottish young star was taught jam making by his grandmother when he was 14 years old. He started producing jam and selling it in the neighbourhood. He left school at the age of 16 to fully concentrate on super jam. In 2007, he began supplying super jam to 184 Waitrose stores. Nowadays Fraser Doherty currently supplies to all major UK stores and had sales of over 1.2 million dollars in 2011.
Fraser Doherty is worth 2 million dollars.

Cameron Johnson

Teenage Millionaire - Cameron JohnsonIn 1994, at only nine years of age, Cameron Johnson began making money by selling invitation cards. By eleven years old he had saved up enough money to form his company, Cheers and Tears. Cameron then participated in several ventures including creating EZ mail, an email forwarding software, surfingprice.com, an online advertising company. By fifteen years old, he was receiving monthly cheques of up to 400,000 dollars.
Cameron Johnson’s net worth is currently 3.2 million.

Ashley Qualls

Teenage-Millionaire---Ashley-Qualls-whateverlifeAshley Qualls is an America entrepreneur who made her first million at the age of seventeen. She did this by taking an 8 dollar loan from her mother and creating a website,whateverlife.com in 2004.The website focused on providing HTML tutorials for young people and providing free My space layouts.
Ashley Qualls is valued to have a net worth of 8 million dollars.


Chris Phillips

Chris PhillipsChris Phillips made his first million when he was only 17 years old through dot5hosting. This website was used to register domain names, supply hosting space and hosting several e-commerce sites. By the time he was 19 years old, this British teenager was making over 10 million dollars annually.
Dot5hosting currently has a net worth of 2 million dollars.


Juliette Brindak

Teenage Millionaire - Juliette BrindakJuliette made her millions after launching the website Miss O and Friends when she was still only 10 years old. The site, which targets mostly teenage girls, is filled with celebrity gossip, games, quizzes and lots of feature articles. She has also launched a line of Miss O and friends books.

Juliette Brindak is currently the CEO and editor of her site and book line and has a networth of 15 Millions Dollars.


Catherine and David Cook

Teenage Millionaire - Catherine and David CookAt only fifteen and seventeen years respectively, Catherine and David Cook came up with the social networking site, My Yearbook in 2005. The site has over 5 million users and has survived the Facebook domination.
My Yearbook has a net worth of over 20 million dollars whereas this brother and sister duo have a combined net worth of 10 million dollars.

Tyler Dikman

When the internet was still picking up, Tyler Dikman who was only 15 years old founded Cooltronics in the year 2000. Cooltronics’ main purpose was to provide lessons to computer and internet users on how to get rid of computer viruses and how to upgrade your home PC. Subscriptions and advertising brought in the dollars for this lucky little man.
Tyler Dikman is currently valued to be worth 3.7 million dollars.


Farrah Gray

Teenage Millionaire - Farrah GrayFarrah Gray started selling body lotion at the age of 6. At 13 years old he founded Farr-Out Food which in a period of one year had received food orders of over 1.5 million dollars making him a millionaire at 14.

Farrah Gray is the youngest person to have a Wall Street office and is estimated to be worth 20 million dollars.

http://tiny.cc/iswlww  = More Interesting Stories & Topical Posts 



Monday, 27 May 2013

Be a Social Media Futurist


Why Conan O’Brien Is A Social Media Futurist



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The future is something that frightens some people and excites others.

Why Conan O'Brien Is A Social Media Futurist
Some people wake up every morning with dread and others leap out of bed excited to face the day and all it holds. Some industries are growing and others are are in decline. 
The only thing we are sure of is change itself.
Different groups embrace the challenge, others run or hide. The media industry is in upheaval as media rich blogs like Huffington Post receive 35  million visitors a month, while 24 of the 25 top newspapers are in decline.
Mainstream television has its own challenges and Conan O'Brien has a funny two minute song on YouTube, titled “We’ve Got Trouble” that sums up the state of the traditional media and what is happening in media.

The trends in mass media revenue model are not a pretty picture. The Ad spends for the 3 major traditional media are in serious downward trajectories.

  • Print Media down 26%
  • Radio down 9%
  • Television down 39%

The current trends and the future of Media

Ben Parr in his weekly column on Mashable mentions what the web of tomorrow will look like  and the 4 big trends to follow in the near future.

1. The Web Will  Be Accessible Anywhere
Wireless makes it so easy to connect as we walk in out of our homes and offices, you don’t need to do anything except open the laptop or tap your iPhone

2. Web Access Will Not Focus Around The Computer
The embedding of internet everywhere is a reality with the recent announcements  of Google TV and the launch of the Apple iPad  continuing to enhance  and enable internet access that is pervasive and seamless. The growing use of smart phones like the iPhone and the Android is driving our web experience into the palm of hand.

3. The Web Will Be Media Centric
Blogs and web content are moving from being text focused to media rich with embedding of YouTube Videos and social games becoming a normal part of the web experience

4. Social Media Will Be The Web’s Largest Component
Time spent on social media sites has grown over 250% in 2 years. Nielsen stats show that social media usage has increased by 82% in the last year, an astronomical rise.Facebook , Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search.
The 4 Internet trends and the Rise of Social Media
The collective conciousness of humans is moving online and if companies and brands want to influence their customers they need to be there too.
Is your company moving online into the spaces and segments where your customers are?


Sunday, 19 May 2013

What’s Your Motivation To Keep Moving?


                             Stay in Peak condition - Body & Mind 


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What’s Your Motivation To Keep Moving?

This is a Guest Post by Gregg Swanson, a mental strength and peak performance expert.  
Motivation is essential to achieve any type of success weather it’s in business, health and fitness, relationships or even a simply hobby.  Without motivation nothing happens.  
Motivation is generally defined as a “force, stimulus, or influence” that moves a person or organism to act or respond. According to Webster’s Dictionary, motivation is…what-is-your-motivation
“the psychological feature that arouses an organism to action;” and “the reason for the action.”
Normally when we think about motivation we think about being excited about doing something or not. Well, if you’re going to want to reach your goals on a regular basis, you’re going to have to comprehend and use the power of motivation.
Motivation relates to the internal processes that “move, impel, induce, or incite,” people to do the things they do. It is “the call to action” that stimulates us to initiate behaviors in the world around us.
“Needs, drives, and desires” are typically cited as internal motives of our behaviors. “Incentives, rewards and reinforcement” are considered motivations derived from external sources.
One of the earliest theories of motivation was proposed by the ancient Greek philosopher Aristotle. Aristotle suggested that motivation was the result of an “appetitive” function, which always operated relative to some result or end. According to Aristotle, this “end” was provided or created by the thought processes of ongoing perception, memory or imagination.
Modern cognitive theories of motivation also mirror Aristotle’s model, proposing that motivation is primarily resulting from internal maps or “expectations” of the potential consequences of specific actions. So, expectations relating to the projected outcomes of one’s behavior can be seen as a primary source of motivation.
From this view, how people feel, and what they do, depends on the value that they attach, and the causes they attribute to, anticipated consequences. Strong “positive” expectations, for instance, can push people to put out extra effort in hope of reaching some desired outcome. Expected consequences that are perceived as “negative,” on the other hand, will lead to either avoidance or apathy.
Many people experience problems around the process of motivating themselves or others. This is often because, as Aristotle pointed out:
“Appetites run counter to one another, which happens when a principle of reason and desire are contrary and is possible only in beings with a sense of time (for while mind bids us hold back because of what is future, desire is influenced by what is just at hand: a pleasant object which is just at hand presents itself as both pleasant and good, without condition in either case, because want of foresight into what is farther away in.”

The Four Questions of Motivation

An initial question that is applicable for motivation is what can we do to be productive, efficient, effective and happy?
Basically, what can we do be able to reach our goals and feel good about it?
Our lives are filled with a never-ending variety of things to do and experience. To the greater extend we create these choices of experiences. So the question is, how can we, through our motivated behavior, create experiences that are happy, fulfilling, and productive as possible?
There are four aspects associated with motivation: the whether, what, why, and how of motivation.
1. To what degree are you motivated to act, expend effort, or other resources in pursuit of a goal? Decide whether or not you are motivated.
2. What is it you are motivated to pursue? What is your goal or desired outcome?
3. Why are you pursuing this goal?
4. How will you achieve your goal?

Understanding the “Why” and “What” of Motivation

Self-determination theory (“SDT”) is concerned with the motivation behind the choices that people make without any external influence and interference. SDT focuses on the degree to which an individual’s behavior is self-motivated and self-determined.
The SDT approach to motivation, pioneered by psychologists Ed Deci and Rich Ryan, is centrally about the “what” and “why” of motivation, supplying powerful concepts founder standing positive (and not-so-positive) motivation.

Two Types of “Positive” Motivation

Intrinsic Motivation
The concept of intrinsic motivation is the desire to do something just for the experience itself. Intrinsic motivation is everywhere – it is seen when people are doing a jigsaw puzzle, when they are making love, when they are trying to master the art of flower gardening, and when they are absorbed in a fascinating work project.
Intrinsic motivation is present in babies just learning about the world, and provides the impetus for much of people’s cognitive development thereafter; from the teen years through old age.
When we are intrinsically motivated we are fully engaged, pushing the limits of our current abilities, and often experiencing states of “flow,” or being the “zone” in which we are totally absorbed by optimal challenges (such as learning a new piano piece, mastering a new computer program, or striving for victory in a hard-fought tennis match). Intrinsic motivation is a big part of what makes life worth living!
Identified Motivation
You can’t lose what you never had — so maybe you didn’t lose your intrinsic motivation because you never had any in the first place!
Maybe nothing could ever induce you to enjoy opera, ballet, or watching foreign films. Even so, might you at least have come to see the topic’s importance, even if you still didn’t enjoy it?
For example, the ballet you originally hated, maybe you began to see the athleticism in it and you started to find how they trained and then incorporated some of their training into your routine.
Maybe you did come to realize that there were aspects of watching ballet that were useful, and found these motivating, even if you never rose to that intrinsic level where the class was inherently fun.
This subtle difference represents a whole different type of motivation.

The Dark Sides of Motivation

To keep a “balance” if there are two “positive” types of motivation there are also two “non positive” types as well.
External Motivation
External motivation is easy to understand: these are the activities you are forced to do, for which you see little value, and are not particularly fun (this should not be confused with external goals which will be disused later). Redundant paperwork, some required training's at work, attending regular meetings where nothing is ever accomplished – these are just a few of these often aggravating activities that are the products of external motivation.
Introjected Motivation
Introjected motivation is similar, only in this case it is you, yourself, who is doing the requiring, pushing, and guilt-tripping. You can probably call to mind activities that you thought were neither enjoyable nor very valuable, and yet felt you “ought” to do them, or “should” do them.



Chances are you dragged yourself off to complete them just the same as if there had been a supervisor, military sergeant, or concerned mother looking over your shoulder.
Both of these types of motivation involve some sense of unwillingness, of being controlled by forces one does not fully own and endorse. Introjected motivation is not as problematic as external motivation, because at least we have begun to internalize the motivation into our sense of self.

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"If you wish to succeed in life, make perseverance your bosom friend, experience your wise counselor, caution your elder brother, and hope your guardian genius."



Friday, 10 May 2013

10 Social Media Personas – Understanding Personality and Communication



You need to keep an open mind with everyone you meet - Treat with Respect 


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career, I have come across many different types of people, wit
Some just run around business events and talk to everybody, others wait until other people start a conversation, some need to hold talks to have something to say, some have such an intriguing personality that they attract others just by being there… There are many different personalities and you will meet them all in your social media activities.
People are individuals and all behave individually, but once you have identified the basic personalities and their communicative habits, you can act accordingly. Here are some tips how to identify and connect to the basic characters in social media.

#1. The Shy

These people usually do not start a conversation, but wait until someone talks to them. In Social Media shyness is a problem, as you are fairly invisible if you do not take part in any conversation. The shy do not usually get in contact on their own account. To gain anything, they have to provide some reason for other people to notice them and to get in touch.
In offline networking, you can at least see the shy ones lurking in a corner (or so their stereotype would suggest). In online life, these people are harder to find. If they do not publish or communicate, the only chance you have got is stumbling across their profile. Hopefully, some of the keywords in these people’s resumes will match your search.
Takeaway: Be open to communication with The Shy, but do not waste energy to hunt them down. They will learn to come to you (and others) if they want to survive in social media.

#2. The Politician

The Politician jumps on every opportunity to communicate and interact. He or she comments on everything, to everyone, and gets in the mix in various heated and/or popular discussions – all while keeping his or her goals in mind. The Politician publishes great content, with the mission to engage and convert.
In social media, the politician has a large stage and seeks to reap the benefits from his or her widespread audience.
Takeaway: You will have an easy time finding the politician and connecting to him or her, as communication is the means to his or her survival. Followers of the politician should be aware – the author has a purpose and has produced content accordingly. You might have a harder time getting the attention of the ever-active Politician or nailing them to a deal, so make sure he or she sees the advantage in your offer to interact.

 #3. The Self-Promoter

The Self-Promoter takes part in social media communication and discussions solely with his or her own purpose in mind. Unlike The Politician, the Self-Promoter is not looking to have a dialogue; he or she is looking for a microphone. The Self-Promoter usually begins “conversations” with information about his products or services. After seconds usually gets his pitch out and asks you to buy something. No matter what the original discussion was about, the second sentence in his answer will always be about his own products or services.
Takeaway: The Self-Promoter will (most often) find you. The problem may be to avoid their incessant reminders or to get any useful information from them. If you want to interact with The Self-Promoter, be ready to listen and buy (as you will have a hard time being heard). Be careful not to write them off too quickly – The Self-Promoter might just promote something that is useful to you.

#4. The Helpful

The Helpful is always there to provide strong answers and positive feedback. They provide insightful information in their content, for which reason they are nice follow on Twitter. You will probably gain much knowledge and many useful links from their tweets. Nice to connect to, The Helpful is always willing to step in with answers and recommendations.
Takeaway: The Helpful is the ideal social media connection. You gain a lot from their knowledge and willingness to share. If you ever need their services, you will probably go to them with a good feeling and trust in their willingness to serve you without the fear of being used. If you have something to offer, the helpful will probably even be willing to help you get relevant connections interested in your service.

 #5. The Nagger

No matter what you post, The Nagger will find a way to point out your flaw (“It’s: too long, too basic, the wrong forum, the wrong time of day, too much information, too little information, I read about that yesterday, you posted somewhere else, too.”) From The Nagger, you can expect any kind of creative, negative comment without any real substance.
Takeaway: You will probably not seriously connect or engage in business with The Nagger. The Nagger is not an ideal business partner, as they will detect small problems with: your products, your services, your behavior, your money, your country – or whatever else they can find.

#6. The Direct

The Direct has a clear goal in mind: to obtain your contact information. There is little or no small talk with The Direct, as they will ask what you are up to and proceed to tell what they have to offer.
Takeaway: The Direct will target you if they believe they can gain something from your contact information. If you have a product or service that needs explaining, The Direct will (most likely) not listen long enough to engage. Keep your message to The Direct straight, to the point, and practice your pitch.

#7. The Entertainer


The Entertainer uses social media as a stage. Unlike the Self-Promoter or Politician, The Entertainer manages to add enough sympathy and entertainment to attract a following within the community.
Takeaway: Do not regard comments from The Entertainer too seriously; be open to their humor. Understand that while they may be eager to connect, it is not always simple to engage in conversation. Enjoy their feeds, but understand their motivations before business engagement.

#8. The Storyteller

The Storyteller is never shy of a good story: they produce great content, great narratives, and posses a sense of humility and openness Storytellers come in the form of content marketers and everyday users who have the knack for attracting audiences through their storytelling abilities. The Storyteller boasts a lot of ‘likes’ and comments.
Takeaway: Be sure to understand with which type of Storyteller you are engaging. Are they in it for the story itself, or do their stories relate to your business? While The Storyteller may teach you valuable lessons and entertain you, it may be difficult to divert The Storyteller from their own stories and get them to listen to your own.

 #9. The Friend

The Friend does not take part in social media with business in his mind. The Friend likes to communicate, talk, share and connect solely for the purpose of social interaction.
Takeaway: If The Friend is actually your friend – let the relationship be. However, if The Friend shows signs that their professional life relates to your business and is the friend of a friend or an acquaintance you discover – see if there is a way to engage on a business level. Once you figure out their professional motivations – and there is a match – working with them could be great fun.

#10. The Comedian

The Comedian is always after the laugh, even though his posts might not always be that funny. The mission of The Comedian is to be witty or inspire humorous interaction, even if they miss the point.
Takeaway: Be prepared to laugh and be entertained (or at least poked), but do not expect much more from them – especially on a professional level.

 Conclusion

There is not only one character sleeping in each of us, as our different parts intermingle. No matter which personality you claim as your own (it could even change depending on mood, life experience, stress level), you will have to deal with different characters in social media. Do not expect people to act and react in the way you would and you will avoid feeling any type of offense. Be open to these varying types of personal behaviors and remember that each have motivations, just like any other.
Accepting different personalities as part of the game will help you enjoy the social media ride.